Traditional marketing refers to the use of offline marketing channels and techniques to promote products or services to a target audience. These channels and techniques may include:

1. Print Advertising: This involves placing ads in newspapers, magazines, and other print media to reach a specific target audience.

2. Broadcast Advertising: This involves placing ads on radio or television to reach a large audience.

3. Direct Mail: This involves sending promotional materials, such as flyers or postcards, directly to potential customers through the mail.

4. Events and Trade Shows: This involves participating in events or trade shows where potential customers can learn about your products or services.

5. Public Relations: This involves using media outlets to generate positive coverage and awareness of your brand or products.

6. Outdoor Advertising: This involves placing ads in public spaces, such as billboards or bus shelters, to reach a large audience.

7. Telemarketing: This involves making phone calls to potential customers to promote your products or services.

While digital marketing has become increasingly popular in recent years, traditional marketing can still be effective in reaching certain audiences and achieving specific marketing goals. A combination of both traditional and digital marketing techniques can be a well-rounded approach to promote products or services.